Victims have handed over approximately £520k to fraudsters who have asked for payment using iTunes Gift Cards, since May 2016. iTunes is an online media player developed by Apple and used to organise and access music, films and TV programmes. Apple offer iTunes Gift Cards for sale which can be redeemed on the iTunes Store and various other Apple services. Over the past few months fraudsters have been tricking victims into buying iTunes Gift Cards and asking them to read out/send the serial code for payment in various types of fraud. The fraudsters don’t need the physical card to redeem the value and once the code is sent, the money is lost. There has been a total reported loss of approximately £520k since May 2016, highlighting a lack of awareness.